SNA
Our celebration of Moroccan craftsmanship swept across the nation, featuring TV ads, viral social media campaigns, and exhibitions in every major city. From high-profile conferences to local artisan demonstrations, the event's unexpected scale united the country in a showcase of cultural pride, far exceeding our initial vision.
Date
February 2023
Role
Art Direction, 3D, Animation, Design
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Identity
For National Handicraft Week in Morocco, I created a graphic identity that combined vintage shapes with modern design elements. By blending traditional Moroccan patterns with contemporary styles, I crafted a visual narrative that honored the rich heritage of Moroccan craftsmanship while presenting it in a fresh and appealing way.
International Art & Craft Connect
DESIGNING ONLINE PLATFORMS WHERE THE ARTISTRY OF VISUAL APPEAL CONVERGES WITH THE STRATEGY OF PRODUCT MARKETABILITY.
Elite Networking Events
We organized an intimate soirée for International Handicraft Week in Marrakech, inviting select diplomats and cultural figures. Our event showcased Morocco’s finest artisanal work, featuring live demonstrations and exquisite displays, while fostering meaningful connections between international guests.
